Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We believe that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse of what people think, feel and do.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our six practice areas can help you answer your most important questions.

Research-in-Focus »

62 %
of 17-22 year old first-time voters believe EU membership is a good thing and 67% would vote to stay in the EU

Our Insight »

Our hectic lives sometimes get in the way of the little things we have to do, but Opinium's latest research on behalf of TSB discovered that Britons seem to...
Following the apparent death of "Jihadi John", Labour leader Jeremy Corbyn was criticised for saying that the militant should have been put on trial...
Britain’s economy may be growing, but with stiff competition to stand out of the crowd the company’s name and brand can be important for determining the...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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