Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »


Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

92 %
of 17-22 year old first-time voters are on Facebook, 68% Twitter, 55% Instagram, 33% StudentRoom & 33% Tumblr

Our Insight »

With pledges of dry January a distant memory, our latest research among 4,000 Britons has found a nation of problem drinkers. On one hand there’s a young,...
In some of our latest work with the Debrett’s Foundation, we found that the battle to get on the job ladder with an internship could be far from the...
How did the Battle for Number 10, with David Cameron and Ed Miliband being grilled by Jeremy Paxman, play on social media?


Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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