Case Studies »

Helping to position Avon as the voice of women in the UK.
Campaign testing & pre/post advertising awareness for Google Voice Search.
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

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Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

13 %
say they have been a victim of hate crime, with over half of these saying it was because of a disability

Our Insight »

Even though one could be forgiven for thinking that board games are a bit old hat for the child of today, research conducted by Opinium in partnership with...
With a mobile device in nearly every pocket, brands are finding themselves becoming mobile-first businesses as consumers’ first point of engagement increasingly comes...
A recent in-depth study of ours for the PRCA, as part of their “Economics of Reputation” campaign, reveals that a company’s reputation is one of the top three...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

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