Case Studies »

Avon
Helping to position Avon as the voice of women in the UK.
Google
Campaign testing & pre/post advertising awareness for Google Voice Search.
esure
Navigating and improving the effectiveness of direct mail campaigns for under-50s.

Research Services »

Research Services

We're a leading insight agency offering a broad range of research services helping clients to get to grips with the world in which their brands operate.

Practice Areas »

Image

Every brand needs a 360 degree view of its market and its customers. Our research solutions can help you answer your most important questions.

Research-in-Focus »

13 %
say they have been a victim of hate crime, with over half of these saying it was because of a disability

Our Insight »

Even though one could be forgiven for thinking that board games are a bit old hat for the child of today, research conducted by Opinium in partnership with...
With a mobile device in nearly every pocket, brands are finding themselves becoming mobile-first businesses as consumers’ first point of engagement increasingly comes...
A recent in-depth study of ours for the PRCA, as part of their “Economics of Reputation” campaign, reveals that a company’s reputation is one of the top three...

Election Centre »

Research Services

Opinium produces fortnightly Opinium/Observer Political Polls with the Observer newspaper and works for numerous other media outlets. Our latest results, as well as an archive of our previous results can be found here.

Membership Logos