We’re a research and insight generation agency based in London and we specialise in smart, cost effective market research solutions, that create actionable insights our clients can use.

How do we do it? We only hire smart people who are passionate about understanding what people think, feel and do. We also manage our own large online community of 35,000 engaged UK consumers and other specialist B2B communities, allowing us to tap into the minds of your customers and your competitors customers.

We offer our clients a broad range of research services professionally tailored to suit their needs, helping them to simplify and complete their research puzzle.

We match our approach, and custom build research solutions to the specific requirements of each assignment. We make sure we understand their business and objectives in order to deliver a solution that precisely fits their needs.

We work with organisations to define and resolve commercial issues, using consumers to generate and deliver actionable and innovative insights to help them make accurate and strategic business decisions.

Opinium is simple and easy to work with. Our clients value our high levels of responsiveness, the involvement of our senior researchers at every stage and our intimate way of working.