About us
Opinium Research LLP is a Limited Liability Partnership, formed in 2007.
We're based in the City of London [address below] and are experts in general market research. If you want to find out what your customers think of you, or the population as a whole think of a particular issue then we can find out.
Some examples of the research we do:
- Customer satisfaction and loyalty
- Employee satisfaction (and online employee communities)
- NPD - New Product Development
- Service development and improvement
- Media research
- Logo and packaging design
- Public Sector
- Personal Finance and investment
- Etc.
- And Omnibus questions on everything from holiday destinations to pet foods
We run our own online research panel in the UK, using Panel+, the world’s most advanced online market research software.
On top of this superb technological platform, we offer full service market research advice and project management. Backed with over 25 years experience in market research, we're sure we can help you achieve your market research goals.
Consultancy
Online research isn’t all we offer. We recognise that many clients want to use online research for a section of a larger project.
Opinium Research LLP can advise on all aspects of market research, from qualitative to SIMALTO, from Mystery Shopping to Observational and we can use our wide range of industry contacts to manage offline projects for you, should you wish us to.
Opinium Research LLP is happy to offer consultancy services on any research issues you may have, whether or not these are related to online research. Services include research design, advice on suppliers, analysis of 3rd party results / data, questionnaire and discussion guide design, etc.
The first 45 minutes consultancy (by 'phone or, by appointment, at our offices) is free.
Contact us [below] for more information.
Mark Hodson
Mark Hodson is a founding partner of Opinium Research LLP.
Mark is a market research professional (elected Full Member of the MRS in 1991) and customer knowledge specialist, with over twenty five years' experience in research for a variety of blue chip companies. During this time he has been Head of Research or Research Manager at ONdigital (ITVdigital), the RAC, London Underground Limited, Which? Ltd. (Consumers’ Association) and IPC Southbank Magazines.
Immediately prior to setting up Opinium Research LLP, Mark was Head of Market Research at YouGov (the first member of the MRS to work at YouGov). He led the YouGov MR team and developed and strengthened YouGov’s market research capabilities, managing a survey turnover of over £2.5m p.a.
He has set up Customer Satisfaction tracking studies at London Underground and the RAC which are running to this day and ran the research which led to British Gas dropping the standing charge on gas bills.
Mark has managed research departments in publishing, television, public utilities, public transport and automotive fields, as well as a very broad range of projects on the Agency side. He has managed large scale customer satisfaction and brand tracking programmes.
He has experience of quantitative research (online, face-to-face, telephone, SIMALTO, stated preference and hall tests), qualitative research (groups, depth interviews, NLP) and of less common research techniques such as observational, mystery shopping and tachistoscopic.
Mark is a Justice of the Peace on the Croydon Bench. He is a keen motorcyclist (having won a trophy in the 2006 Cambrian Rally, which he never tires of mentioning). He also enjoys caving, having caved in England, France, Mallorca and Ireland.