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Opinium Research LLP is a service orientated online market research agency and research consultancy, based in the City of London. We bring the ‘handmade’ feel of traditional research to the online marketplace.
At Opinium, we care about market research, we believe that the insight it provides can benefit our clients and we also want it to be a pleasant experience for our panel of respondents. We provide cutting edge panel research technology and combine it with old style service and attention to detail.
We want to prove that online can produce top quality market research – and still be fast and affordable.
To find more about the Opinium Panel, including how to join up and earn money by taking surveys, click here
Opinium Philosophy
Opinium believes in great questionnaire design. We make it easy for our respondents to tell us what they really think and really do.
We believe that the most important interface in market research is the way the individual respondent is asked – and gives their answer to – the questions. Whether it’s an online questionnaire, a telephone interview or a face-to-face interview using pen and paper; the way in which respondents are surveyed and the system that records their views and behaviour are the crucial elements of the research process.
In Market Research, if your questionnaire prevents a respondent from telling you the truth, your results – no matter how well analysed – are biased and of no real use. Opinium Research LLP do not want to collect unusable or biased results, so we’ll help you avoid these problems. In addition we use a clear and simple – but very advanced – online research system called Panel+ to capture and process answers.
With over a quarter of a century's experience of all aspects of Market Research, and over a decade’s experience in Internet research, we’re confident that we can help you. Opinium Research LLP can help you to carry out your market research, to the highest standards, at an affordable price.
The ‘handmade’ feel of traditional market research in the online marketplace.