Services

Opinium Research LLP’s stock-in-trade is the Nationally Representative online survey of British Adults. We poll responses from 2,000 adults; allowing us to represent all the major segments of society and analyse by age, sex, social class and region.

Omnibus

Opinium Research LLP know that some clients don’t have sufficient questions to make it worth their while buying an entire online survey. So we offer our Omnibus survey.

As the name suggests, the Opinium Omnibus is a multi-client survey. It goes out to a sample of 2,000 British adults and is a fast, accurate and economical way to gauge the opinions and behaviours of the British adult population. Providing it isn’t full already, anyone can buy space on the Omnibus.

There is no entry fee and you can buy from one question upwards. We find that most clients buy four or more questions, so ask about our special introductory price.

Opinium Omnibus prices include questionnaire design – help and advice with your questions, fieldwork, panellist incentives, data processing, provision of tabulated results.

And we are always happy to advise on interpretation of your results.

Call or us to discuss Omnibus research.

Bespoke

If your research requires a sample that the Opinium Omnibus can’t deliver or you have so many questions that you need a whole survey to yourself, Opinium can run bespoke online research for you.

So long as the people you need to reach are on our Panel, we can survey them for you, accurately and at a surprisingly cost effective rate. We can also research ‘hard to reach’ groups, either by buying in sample from our partners or through our Clients’ own customer databases.

Bespoke research should be just that – one size does NOT ‘fit all’. If you have a research requirement and Omnibus just won’t do, please talk to us and we’ll try to tailor something for you.

Call or us to discuss Bespoke research.

Consultancy

Opinium Research can advise on all aspects of market research, from qualitative to SIMALTO, from Mystery Shopping to Observational and we can use our wide range of industry contacts to manage offline projects for you, should you wish us to.

Opinium has expertise in:

  • Online research
  • Qualitative research
  • Mystery Shopping
  • Customer Satisfaction
  • Personal finance and insurance
  • Magazine and publication research
  • New Product Development
  • Call centre research
    • And many other areas

Opinium Research LLP is happy to offer consultancy services on any research issues you may have, whether or not these are related to online research. Services include research design, advice on suppliers, analysis of 3rd party results / data, questionnaire and discussion guide design, etc.

The first 45 minutes consultancy (by ‘phone or, by appointment, at our offices) is free.

Call or us for research consultancy.

Panel Build and Management

Does your company need an online Panel or customer community?

Is your firm going to benefit from “Web 2.0” – or lose out?

  • Have you got Customers? Have your Customers got email?
    • Do you want to know what they think?
    • Do you want to know how loyal they are?
    • Do you simply want to keep in touch with them?
    • Do you want to build an online community?

Managing an online customer Panel is no longer a chore. You don’t need banks of servers or a team of people who speak fluent SQL. With Panel+ you can run your own customer panel, from any desktop PC, simply and cheaply.

If you have your own research team, Opinium can help you set up an online panel and leave you to run your research and your Panel. If you don’t, we can manage your research for you, leaving you to concentrate on the Panel community aspects, such as email campaigns and monthly customer newsletters. If you want the benefits of a customer Panel, but don’t want to be involved in running it, Opinium can manage your Panel for you.

Call or us to discuss your Panel and Online Community needs.