Opinium AdTrack is a cost effective way to help you measure and track the effectiveness of your media targeting and the quality of your advertising executions or creative.

Ad tracking, also known as ad effectiveness tracking, monitors a brand’s performance, including brand and advertising awareness, product trial and usage and attitudes about the brand versus its competition.

Opinium AdTrack can be conducted continuously or at specific points in time (typically before the advertising appears in market, and then again after the advertising has been running for some period of time).

Typically, the respondent is either shown the billboard or a brief portion of the commercial, or even a few memorable still images from the TV ad. Then, respondents answer three significant questions:

• Do you recognize this ad? (recognition measure)
• Please type in the sponsor of this ad. (unaided awareness measure)
• Please choose from the following list, the sponsor of this ad. (aided awareness measure)

Featured Case Study: 

JCDecaux

National advertising awareness tracking study for Corsodyl mouthwash.