Opinium are experts in designing customer satisfaction tracking programmes that address our clients' key business needs.

Our philosophy with customer satisfaction tracking is to deliver insights which can be turned into action. Business success will come from attracting and retaining customers who then work for you as unpaid advocates for the business.

We create tailored research programmes to meet our clients' needs, which may include:

• Image-based satisfaction tracking (consistent, robust, high quality measurement of key metrics over time)
• Usage and attitudes studies (to scope out the market and give the full competitive context)
• Transactional/event-driven surveys (immediate feedback on specific customer touchpoints)
• Qualitative insights (providing deeper insights into underlying
  motivations, image perceptions and attitudes)

Our programme can be utilised to:

• Identify business activities to maintain and improve that will deliver ROI
• Identify key drivers of satisfaction, advocacy, loyalty and profitability
• Enable you to understand the relationships between satisfaction, loyalty and profitability
• Identify key strategic customer segments