Are you one of the 90% of brand managers not brand tracking?

Opinium's BrandTrack provides vital information to aid effective brand management and is a cost-effective and multifunctional brand tracking tool. Brand health tracking is critical in running a business in an intelligent, informed manner. Brand tracking is a simple yet effective way of assessing how your branding initiatives are influencing your target and potential advocates.

The Opinium BrandTrack combines the following brand attributes to monitor a brand's performance:

• Brand awareness
• Brand associations
• Satisfaction scores
• Net promoter scores

Mark Ritson from Marketing Week said it best: “The only place where you can assess your brand is in the thoughts and feelings of your consumers, and only good brand managers know that and act accordingly.”

Brand Track can be used to analyse and track the performance of any known brand. It helps to minimise advertising and promotional spend by making sure that you are communicating with your customers in a way that is relevant to them and that is addressing brand weaknesses.

Brand Track can also be used as a strategy tool to:

• Assess success and recalibrate next year’s strategy
• Show stakeholders that marketing is working (irrespective of sales figures)
• Set benchmarks for next year’s marketing objectives and help set budgets
• Measure the effectiveness of your marketing and advertising spend
• Make informed business decisions in a customer centric and tangible way

Our research specialists work with you to design a program for your business and budget.

( Read the full Marketing Week article here.)

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Isle of Man Government

Two wave business confidence study amongst businesses on the Isle of Man.