European Identity Study
One of our regular clients, the London School of Economics (LSE), awarded Opinium a mass two-wave survey of 32,000 respondents across the 27 member states of the European Union.
The purpose of the research was to explore to what extent the citizens of the 27 member states of the European Union feel European and what it means to them.
This research was part of a broader project financed by the Economic and Social Research Council and also looked to uncover what new rights would EU citizens like to get in the future, and what additional duties would they be willing to accept? What is their experience of Europe on a daily basis and how does it influence their vote, their political participation, and their perceptions of politics and democracy? How do European identity and democratic perceptions differ across countries, genders, ages, and citizens’ political preferences?
Opinium Research coordinated a survey of over 30,000 citizens across the 27 member states of the European Union.
The research was conducted in June 2009 using a mixture of online, face to face and telephone methods – with the most appropriate approach being chosen for each country.
The survey used brand new questions to delve into the hearts and minds of European citizens and the output was a comprehensive data file containing results for all 27 countries.
This comprehensive study of Europeans’ identity and democratic preferences lead to an executive report, to be presented in several world cities and a number of academic publications including books and articles.
Following the successful completion of the original European Identity Survey, Opinium is currently working with the LSE to carry out numerous follow up studies into voting psychology and why voters vote a certain way. We have already conducted research in Australia, Sweden and the UK during their general elections and we'll be covering the USA, Canada, France and German elections when they are due.
Contact us at info@opinium.co.uk to learn more about this case study.
