B2B markets are very different from those in B2C – fewer customers, higher purchase/contract values, industry verticals requiring specialist knowledge, a more complex decision making process, longer term client relationships and a greater emphasis on personal relationships. B2B research must reflect these differences if it is to be successful.

Opinium have in-depth B2B research skills and experience across a wide range of sectors, both in the UK and internationally – from financial & professional services to telecoms, utilities, transport and education.

Our specialist B2B research services include:

• Customer satisfaction
• Mystery shopping
• Market profiling
• New product development
• Usage & attitudes studies
• Competitive intelligence

Our B2B research methodologies include:

• Online surveys
• Telephone/CATI surveys
• Face-to-face/depth interviews
• Focus groups/workshops

A few of our recent studies:

• Online survey of SME owners and senior decision makers in the US and UK for a major insurer
• Website mystery shopping survey of engineers for a major industrial components distributor
• Telephone survey of HR managers regarding staff relocation for a major bank
• Online/telephone survey of IFAs to evaluate the potential of a new investment product
• Depth survey of CEOs/CFOs to measure attitudes to employee motivation

Email The Opinium Research Team if you'd like to find out more, or give us a call on: +44 (0) 20 7566 3197

Featured Case Study: 

Brands2Life

How firms use technology to deliver projects to customers. Research amongst c-class executives.