Opinium has a unique and cutting edge set of qualitative research solutions. From focus groups to online bulletin boards, Opinium's online qualitative techniques allow our clients to dig deeper, providing richer insights than ever before.

Consisting of people connected together via the Internet, online focus groups are an up and coming way of conducting qualitative research in a secure, engaging and vibrant environment.

Because online communication removes many of the logistical problems facing traditional face to face focus groups, they are more cost effective, quicker and easier to implement.

Advantages of using online focus groups include:

• No peer group pressure means more open and honest opinions
• Quicker project turnaround
• Significantly more cost effective
• Every participant plays an active role
• Easy to attend
• Clients observe remotely in real time and engage directly with moderator so can exert influence over group
• Ideal where participant anonymity is required e.g sensitive subject matter
• Easier to access hard to recruit participants

Email The Opinium Research Team if you'd like to find out more, or give us a call on: +44 (0) 20 7566 3197

Featured Case Study: 

London School of Economics

A 32,000 sample, 27 country, online, face to face and telephone study into European Identity.