Website intercept surveys are an extremely simple and cost-effective method of measuring who is visiting your site, where they’ve come from, reasons for their visit, for gauging overall satisfaction levels and for asking specific ad hoc questions - either on a one-off basis, continuously or at regular intervals.

We can help you design a survey questionnaire, programme & host the survey, provide you with an invisible and unique tag which can be easily copied onto selected website pages. An invitation to take part in the survey can then be launched to every nth visitor accessing a tagged page. Respondents accepting to participate are served the questionnaire as they leave the site, so as not to interrupt the visitor journey.

In order to ensure a robust cross-section of respondents, we would normally recommend that the survey remain ‘live’ on the site for several weeks. Reporting can either be in the form of a detailed analysis and PowerPoint presentation of findings or as a simple Excel data file and Executive Summary.

Email Opinium Website Research if you'd like to find out more, or give us a call on: +44 (0) 20 7566 3191