User research is recognized as a crucial factor in designing a new website. It is employed at various stages in the development process up to the point of release - to shape and test new concepts and validate early stage design ideas.

Using our combined qualitative/quantitative WebShop methodology, a representative sample of consumers from Opinium’s online panel can be used to provide qualitative feedback on different website designs. At the point when the new site is feature complete but before it goes live, we can assist in beta testing both from a functionality (performing key tasks) and user experience viewpoint.

Email Opinium Website Research if you'd like to find out more, or give us a call on: +44 (0) 20 7566 3191