Banish jargon and seek a natural style to win over clients

Research by Opinium in partnership with the Confederation of Business Industry (CBI) and PR firm Porter Novelli, found that banning jargon will improve public perceptions of business and improve employee engagement.

The study revealed using a more natural style of language will bring companies closer to their customers. Additionally, good businesses need to ditch ‘business speak’ if they want to be understood.

The study also said that people’s perceptions of business could be improved, if companies were more transparent in the way they behaved.

For a list of the top 10 most annoying office jargon, read the full list here.


Read more about this research here.