The Big Impression: April’s Top 10 Out of Home campaigns

Opinium, on behalf of Primesight, reveals the ‘Out of Home’ advertising campaigns that had the biggest impact across the UK in April.

Steve Paynes, Director of Insight and Marketing at Kinetic, explains:

“It’s great to see B&Q in the top five of the Big Impression table with this OOH burst that’s part of their annual Spring campaign.

From an insight perspective, having this feedback on the awareness and recall of our campaign is invaluable; it is especially encouraging to see B&Q among the OOH campaigns that continuously top the charts. With digital OOH garnering all the column inches, the results in the Big Impression show that classic OOH still delivers in terms of reach, fame, and saliency. To see brand-building campaigns alongside activation campaigns highlights the versatility of the medium to deliver multiple brand benefits.”

*”100″ represents the average recall score for all measured national out of home campaigns in the tested period.

Read more here.