Brand Britain could bring £3.5 billion to UK

Research conducted by Opinium on behalf of Barclays found that customers are willing to pay up 22% more for goods that are labelled “made in Britain”.

The survey, conducted across eight markets (France, Germany, Republic of Ireland, India, China, UAE, USA and South Africa) revealed that international consumers are prepared to pay 22% more for food labelled as ‘Brand Britain’ products.

The fashion and automotive industries also scored highly, with international consumers willing to pay 10% more for cars and 9% more for clothes labelled as British made.

For two in five (42%) international consumers, their willingness to pay more goes hand in hand with the quality of British goods. A further third (32%) say it’s the knowledge that the Brits are internationally respected that makes them willing to pay more.

Read more about this research here.