Brand marketing in a crisis: why now is not the time for silence

As marketeers, we tend to get wrapped up in what we, the experts, believe, rather than what the public think, feel and do. We love to proffer opinions about how brands and businesses should act. What they should say? Why they should say it?

And never more so than during a crisis.

The past few weeks has been a tumultuous and untested time for us all and so whilst it’s easy for us to voice our views, we also need to listen to the people we claim to be talking to and speaking for. And listen hard.

If we want to know whether brands should be advertising, selling or even talking about Coronavirus we just need to ask. 

And so, at Opinium we did just that. Here’s what the public said…

Read the full report here: