Brand KPI monitoring for the leading Price Comparison site

The Need

The price comparison space is unbelievably competitive and to stay ahead of the competition and ensure you are attracting new, and returning customers, it is crucial to monitor your brand equity and measure the effectiveness of your advertising. We’ve been conducting in-depth brand and advertising effectiveness tracking for one of the leading price comparison sites since 2009. The program provides a consistent monthly measurement of brand performance, and benchmarks our client against its main competitors.

The Outcome

The monthly tracking gives our client a monthly view of brand KPI’s and an early warning signal of if any brand misconceptions arise, as well as a read on how they fare against competitors.