European Obesity Study

The Need

The European Association for The Study of Obesity (EASO) and Medtronic, commissioned research to provide insight into the public’s awareness of the adverse effects of obesity, the causes and treatments of obesity as well as perceptions of individuals own weight.

Our Approach

Online quantitative research was conducted amongst nationally representative samples of consumers across seven European markets, resulting in being one of the most extensive obesity perception studies to have been undertaken.

The Outcome

The thought leadership report resulted in global media coverage, highlighting to governments, policymakers and health authorities that a greater effort needs to be made to educate and inform people about the implications of obesity.