Jo Malone

The Need

The London-based fragrance brand had global aspirations and was interested in conducting awareness, usage and attitudes research both in the UK and US markets.

Our Approach

We conducted online quantitative research simultaneously on both sides of the Atlantic.

In both markets, we interviewed over 2,000 adults. Samples for both studies were designed to be nationally representative in terms of gender, age and region, and were also weighted to nationally representative criteria.

The Outcome

The research uncovered detailed insight into how the brand was positioned amongst its target audience and uncovered opportunities to gain greater share in the market by uncovering attitudes and usage of their products.