National Soldiers Charity

The Need

To assess understanding of key messages and SSAFA’s strategy, to assess whether SSAFA employees get the information they need at the right time and to measure the appetite and need for new channels

Our Approach

Face to face depth interviews with senior stakeholders.
4,500 interviews with a representative sample employees, designed to address specific brand communications and engagement priorities identified in stakeholder interviews, as well as key questions around channel effectiveness. A selection of staff from all areas were then asked to participate in focus groups, designed to drill down into the detail behind the issues and trends identified by the survey.

The Outcome

The results of the research were used to inform and advise on the most effective way to integrate recommendations into our clients communications and employee engagement strategy.