Tracking the most impactful outdoor ads in the uk

In conjunction with our partners Primesight, Opinium produce the ‘Outdoor Impact Index’ that features every 2 weeks in Campaign Magazine.


This continuous research conducted across the UK highlights the most impactful Outdoor ads in a two week charge period.



*Index: “100” represents the average recall score for all measured national out of home campaigns (12) in the tested period.

“The Primesight Poster Tracker is now in its second month and it’s been great to see how OOH campaigns are connecting with the public. This time, the AA large-format roadside campaign is the most recalled. It is a striking poster, with a strong visual, clear branding, and a simple message. Using large-format roadside, the campaign also achieves a level of contextual relevance to drivers in their vehicles. It’s making a Big Impression”. Mungo Knott, marketing & insight director, Primesight