Consumer attitudes to privacy and security

The latest insights into attitudes to data security

The study, looking into key aspects of consumer attitudes to data security, found that consumers were generally quite trusting of how key businesses handle their data, with three quarters (76%) regarding banks as trustworthy and 73% had more confidence in them to protect their data compared with other sectors.

However, this led to high expectations, with 77% believing that banks needed to field better authentication capabilities to achieve greater security. In general, almost nine in ten (88%) felt that organizations should improve authentication for greater security.

Privacy or Protection?

One of the key aspects examined in the research was how private we believe our data actually should be. For example, two thirds (67%) believed sharing their data with third parties without consent constituted a misuse of their data.

However, consumers were much less clear cut on the difficult issues that surround the Apple and FBI debate over smartphone unlocking. Just over two in five (43%) thought technology organisations should prioritise national security over consumer privacy and give government agencies access to locked devices, rising to 50% in the UK but dropping to 38% in Germany and 37% in Saudi Arabia.

Read more about this research in this release from F5 Networks.

The study, conducted by Opinium Research, surveyed over 7,000 consumers across the UK, Germany, France, Bene, United Arab Emirates, Saudi Arabia and Poland, exploring their attitudes towards data security and handling.