Digital effectiveness

With advertisers expected to spend $40 billion more globally on internet advertising than TV in 2018, it is vital that digital activity is effective in its reach, targeting and impact.

At Opinium we have a unique three phased approach showing the true impact the content has on attitudes and behaviour.

  1. Exposure – Live impressions for each piece of content
  2. Engagement – Creative response to the content and influence on attitudes
  3. Effect – Ultimate influence of the campaign on behaviour

For more information and an example of how our approach helped the City of London attract more overseas visitors by increasing the efficiency of its media campaign – click here.