The Charity Sector

Opinium works with a wide range of charities and not-for-profit organisations including both smaller and larger, national and international organisations.  


We help build awareness and understanding of the charities purpose and the services they provide. Our priority is to increase the level of support and donations made to that charity by developing an actionable and clear, brand and marketing strategy.

Our team ensures we develop a tailor made approach and methodology to address the objectives or challenges faced. We have worked and supported charities in many areas including:

  • Understanding attitudes and behaviour towards charitable giving
  • Market sizing
  • Mapping the needs of the market   
  • Defining key target audiences
  • Establishing effective communications strategies
  • Proposition development
  • Concept testing
  • Providing content for headline generation and thought leadership