The shop front has moved online and Opinium has an in-depth understanding of the online shopper experience.

Thanks to the numerous custom and syndicated website mystery shopping studies we have conducted across a wide range of categories, Opinium are experts in helping our clients ensure that their website delivers.

Our WebShop studies measure the online visitor experience through the eyes of actual shoppers – drawn from Opinium’s own consumer panel – which includes everything from first impressions to product search and the online buying process. End-to-end WebShop studies involve mystery shoppers making an actual purchase and contacting customer services by phone and email.

The results, particularly when bench-marked against competitor sites, provide powerful insight into consumer likes and dislikes and into what might encourage them to return or make a purchase.

Opinium can help you at every stage of your website development cycle, from early stage testing of logos, colours, fonts, formats and usability, to monitoring customer experiences and satisfaction down the line.