Financial Services

Opinium has extensive expertise in the banking, payment, investment and insurance sectors, conducting both B2B and B2C research with some of the world’s leading financial brands, across multiple geographies.

We help our clients make sense of the increasingly complex environment of changing regulations, growth of emerging technologies and increasing media fragmentation, to deliver precise recommendations which address their business challenges.

Our team of financial research specialists ensures we develop the right approach, methodology and questions, using a wide range of proven quantitative and qualitative techniques. This includes our dedicated Consumer and IFA online panels, allowing you instant, cost-effective access to research your target market.

We work with our clients to support them with issues facing their brand, across the whole marketing lifecycle.