Make An Impression: July’s Top 10 Out of Home campaigns

This is the second month that Opinium, on behalf of Primesight, has revealed the ‘Out of Home’ advertising campaigns that made the biggest impression across the UK.


“The Primesight Poster Tracker is now in its second month and it’s been great to see how OOH campaigns are connecting with the public. This time, the AA large-format roadside campaign is the most recalled. It is a striking poster, with a strong visual, clear branding, and a simple message. Using large-format roadside, the campaign also achieves a level of contextual relevance to drivers in their vehicles. It’s making a Big Impression”.



*Index: “100” represents the average recall score for all measured national out of home campaigns (12) in the tested period.

Read more here.