Make An Impression: Top 10 Out of Home Campaigns

On a monthly basis research by Opinium on behalf of Primesight, will reveal the ‘Out of Home’ advertising campaigns that made the biggest impression across the UK.


“Out of Home remains a powerful deliverer of broadcast messages reaching millions of people every day; the Primesight Poster Tracker will give us a better understanding of which combination of Out of Home formats and creative work provides the best impression. The average person spends over three hours out and about every day, making our medium as relevant as it’s ever been.”

 Steve Looney from Opinium quotes “outdoor advertising is often forgotten about in the research world but it’s a channel that can still be very impactful in grabbing attention. The study that we run for Campaign in conjunction with our partners Primesight will really show which brands are succeeding with their use of this channel.”

This chart lists the Out of Home campaigns which had the greatest recall in the period 5-18 June 2017.












*Index: “100” represents the average recall score for all measured national out of home campaigns (12) in the tested period.

Read more here.