Millions of customers to leave Big Six energy companies in search of cheaper deals

Opinium, on behalf of energy company Pure Planet, considered how UK families feel about their energy supply and use.

Research found that 50% of people currently with the biggest energy companies want to switch providers. The reason behind switching for a quarter (26%) is better customer service and a fifth (21%) are in search of cleaner energy options. Price is the biggest motivator for many, with eight in ten (83%) listing saving money as one of the main motivators for changing supplier.

Others are even less in tune with the rising energy prices, with one in ten admitting to not reading their energy bills in the last year.

As many as 16% of people said that they had never switched energy supplier in their lifetime, with four in ten saying they cannot be bothered to switch or find the process of switching too complicated.

Read more about this research here.