More than a quarter of UK consumers will buy on Black Friday or Cyber Monday

More than a quarter (27%) of UK adults intend to buy on Black Friday or Cyber Monday (25th), expecting to spend an average of £203 according to research carried out by Opinium on behalf of PwC.  

A fixture in the UK since 2010, UK consumers are expecting to spend £2.9 billion over the Black Friday weekend, 38% higher than last year, and are expecting to spend the most on electrical and technological products (55%). Online shopping is also expected to dominate this year, with consumers expecting to make 77% of their purchases in the sales online, compared to 17% in store.

UK adults have also been planning ahead of the sales. Three fifths (57%) of the respondents planning to shop are holding off spending now in anticipation of getting a better deal during the sales period.

Three in ten (30%) expect products to be cheaper during the Black Friday/ Cyber Monday sales, while 12% think it will be cheaper during pre-Christmas promotions. A quarter expect the product to be around the same price in both periods.

However, not all are enthusiastic about the Black Friday weekend sales, with a third (36%) having no interest in it and one in seven (14%) purposely avoiding it altogether.

Read more about the research here.