Office canteens need tech injection to boost customer experience

Research conducted by Opinium on behalf of the digital technology provider Preoday and the loyalty marketing platform Yoyo has identified a potential gap in the workplace canteen market that technology could potentially help fill.

One in seven (14%) of 18-34-year olds get lunch from their staff canteen every day while 21% of the 2,000 workers sampled get lunch from their staff canteen two to four times a week.

With 40% simply using their lunch break to get more work done and 15% grabbing more food and heading back to their desk, speed and value for money are key to providing a successful workplace canteen experience. In fact, 24% say they are putt off visiting their work canteen because it takes too long to queue while 21% feel there is no value for money.

However, over half (57%) say they would visit their work canteen more if it had a loyalty scheme that offered them personalised offers or deals based on their past purchases, increasing to 77% among 18-34-year olds. A further 26% say they would visit more if they could pre-order their lunch and pick it up without queuing. However only 15% say their workplace canteen offers a loyalty scheme while 17% are able to pre-order their lunch.

Technology could help answer this demand for speed and convenience to improve the overall experience and increase footfall into work canteens.

You can read more about this here.