Search results for: the_impact_of_brexit_on_consumer_behaviour

Lonely Britain

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...agency offering quantitative and qualitative marketing research and consultancy across a range of sectors. These include consumer markets, financial services and insurance, technology, business to business, advertising and media, automotive,...

Creative testing

...whether it resonated with one of their key consumer segments and/or whether further changes needed to be made. Our Approach Opinium conducted a 1-day pop-up community among 10 target supporters...

Helping others is part of the British DNA

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...of sectors. These include consumer markets, financial services and insurance, technology, business to business, advertising and media, automotive, business and leisure travel, politics and healthcare. Opinium’s offering spans consultancy, syndicated,...

Healthcare

As the introduction of healthcare reforms edges closer, healthcare providers and suppliers are using market research to improve their understanding of healthcare consumers so they can meet their needs more...

Ideation Phase

...what services/products will address unmet needs to either increase pleasure or decrease pain of the consumer experience.   Next we’ll screen, develop and test. Explore our approach in more detail...

Conception Phase

...market viability etc. Concept development – Refine concepts – e.g. features, benefits and communication Concept testing – Quantify consumer opinion of smaller number of concepts on key metrics: appeal, comprehension,...

Hopes and Fears

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Hopes and Fears Opinium reseach launches 2011 Hopes and Fears report Our report tracks consumers’ spending intentions across the following areas: Books/ newspapers/ magazines Cosmetics Clothing/ accessories/ jewellery Days out...

Understanding the Drone Market

The Need The Civil Aviation Authority (CAA), commissioned Opinium to conduct cutting edge research to understand consumers in the drone sector. With the sector having grown exponentially in 2016, it...

Boots: informing communications campaigns

The Need In order to maintain a clear understanding of a wide range of target markets and to inform communications campaigns, Boots conduct regular research amongst different groups of consumers...