Market Understanding

Helping organisations get to grips with the world in which their brand operates, providing insight and reporting into sectors, customers and strategic issues.

Opinium work with some of the world’s biggest brands providing them with hard hitting market intelligence, combining robust quantitative market sizing and forecasting with qualitative trade interviews and desk research to allow them to strategically guide their brand through the challenges they face in today’s ever-changing world. Our market intelligence team can help provide you with:

  • Industry & company overviews
  • Market entry studies
  • Market sizing
  • Competitor analysis
  • In-depth interviewing: thought leadership & insight from industry leaders & experts
  • Desk research
  • Advanced statistics and econometric modeling