Opinium Panel FAQs

Who is Opinium?

We’re a modern, online research agency, based in London and New York. We specialise in handcrafted research; concentrating on good questionnaire design and smart analysis.

What is the Opinium Panel?

The Opinium Panel is a community of UK adults who have registered to take part in market research and opinion polls. The Panel members have the opportunity to share their opinions and experiences about everything from politics to pet food, holiday destinations to pensions, new technology to social trends.

Benefits of being an Opinium Panellist?

  • You get cash rewards for each survey that you complete. The average payment is 50p and we pay you when your account reaches twenty-five pounds.
  • We’ll help you be heard – the results of our surveys are published in a range of national media outlets every day.
  • You will receive exclusive research findings for your participation in some projects.
  • You will be privy to information about emerging trends and services before they are released.
  • You may be invited to attend focus groups or other special events.
  • You can propose topics for future surveys that are of interest to you!
  • It’s interesting and can even be fun to answer the surveys – recent research suggests taking part in our survey is good for your mental health.

How do I complete a survey?

If selected to participate in a survey you will be sent a survey invitation from support@opinium.co.uk to the email address you register with. This survey invitation will contain a unique URL which you will need to click on to access the survey.

Included within the invitation will be details of the reward you will receive for participating, a rough estimate of how long the survey will take to complete (usually 5 – 10 minutes) and when the survey will remain open until. Surveys usually remain open for 48 to 72 hours although where possible we do try to leave surveys open for longer.

How will I be paid?

The reward offered for each survey is always included in the survey invitation, usually 50p per survey, although for longer surveys we will always aim to increase the incentive for taking part. This money will appear in your Opinium account within 24 hours of survey completion.

Upon reaching £25 you will be eligible to claim your reward.  You can select an Amazon voucher or bank transfer.  Click on “Claim your reward” at the top of the screen in the panel members area and then select the reward you would like to receive. 

The first time you claim a bank transfer you will need to input your bank details before you will be able to claim this reward. This can be done by clicking on the blue hyperlinked text next to this option which will take you to the page to input these. You can update these details at any time by clicking on the ‘More’ option along the main menu and select ‘Bank Details’.

Once you have selected your reward and clicked “Add”, you will see that your “Value available to claim” is £0.  To complete the claim process, you will need to select here when shown the following message:

Reward has been added to your basket, please here to confirm the order

Alternatively, select the blue trolley icon in the top right-hand side of the panel member area to take you to the “Reward Basket” section and click “redeem” to complete the process.  You should then receive an email letting you know that your reward is on its way.

How many surveys will I be able to complete?

On average our panel members are invited to 4 or more surveys each month.

In order to accurately represent the views of the UK population we invite a random sub section of the panel to participate in each survey which means panel members won’t be invited to all the surveys we do.

Unique to Opinium however, we factor in the last date you were invited into our sampling process, meaning if you’re not invited to one study, your chances of being invited to the next increases proportionally. This is designed to ensure all panel members have equal opportunities to participate in our surveys.

How do members receive information about the survey topics they complete?

Some of our surveys are for clients who want to keep their results confidential. However, many are published in the media. Once results are in the public domain, we make the full study results available to all members of the Opinium Panel on our website. We also send out a regular newsletter to all everyone on the Opinium Panel including details of exclusive panel research, case studies of some of the work we have done with our partners and the opportunity for panel members to suggest new topics.

Will my personal information be sold to other companies?

Your Opinium Panel profile information is NEVER sold or distributed to any other company.

The Opinium panel is registered with the UK Information Commissioner’s Office (ICO) and Opinium is bound by the Data Protection Act 1998. All information is strictly confidential, and privacy is guaranteed. Your name will never be sold, exchanged, or distributed to any other party without your express acknowledgement.

See our privacy policy for complete details.

Minimum System Requirements

Our survey software is compatible with all major operating systems and are backwardly compatible with most browsers (although we do recommend keeping your browser up to date to ensure the smooth running of all surveys).

We also recommend downloading flash player in order to enjoy the benefits of our more interactive surveys, designed to improve your enjoyment when taking part.

I want to buy some Market Research

Visit our corporate pages at www.opinium.co.uk – we’ll be glad to help.

How many surveys do I have to complete?

Although surveys are not compulsory, we encourage you to take part in all the studies we invite you to. To be considered an active member of the Opinium Panel we ask that you participate in at least three Panel studies per year.

How is the Survey Sample determined?

When we survey the Panel, we usually select a sample of people to represent the UK population – so our surveys include responses from all social classes, ages and across all regions of the UK. This means that individual Panel members won’t be invited to all the surveys we do but should see a good selection.

How do I update my details?
Click on “Profile” at the top of the screen in the panel members area.  You will then be able to update your personal details.  Click on “Submit my changes” to save these details. 

How do I change my password?

Click on “Account details” at the top of the screen in the panel members area.  You can then enter your existing password followed by your new password in the appropriate boxes.  Click on “Change password” to complete the process.

How long will my payment take to be processed?

Payments are usually processed within 15-20 days of receiving your request for payment via the panel member’s account area. During busy periods payments may take up to 28 days to be processed however we will always endeavour to ensure all payments are made to panellists as soon as possible.

If you are ever concerned about the status of your payment, please feel free to contact the support team at support@opinium.co.uk

How do I know how much is in my account?
Click on “Claim your reward” at the top of the screen in the panel members area.  Scroll down to the blue box underneath the “Reward claim” section to see your current balance.

How long will I remain on the Panel?

You may remain on the Panel as long as you choose to participate in at least three surveys per year. Members can leave the Panel at any time by sending an e-mail request to support@opinium.co.uk