B2B Research

B2B markets are very different from those in B2C – fewer customers, higher purchase/contract values, industry verticals requiring specialist knowledge, a more complex decision making process, longer term client relationships and a greater emphasis on personal relationships. B2B research must reflect these differences if it is to be successful.

We work with organisations to define and resolve commercial issues, using research insights to help them make accurate and strategic business decisions.

Opinium have in-depth B2B research skills and experience across a wide range of sectors, both in the UK and internationally – from financial & professional services to telecoms, utilities, transport and education.

Our specialist B2B research services include:

  • Customer satisfaction
  • Mystery shopping
  • Market profiling
  • New product development
  • Usage & attitudes studies
  • Competitive intelligence
  • Thought Leadership

Our B2B research methodologies include:

  • Desk research
  • Online surveys
  • Telephone/CATI surveys
  • Omnibus surveys
  • Face-to-face/depth interviews
  • Focus groups/workshops

Opinium manages an online community of Independent Financial Advisers (IFAs) and Small Business Owners.

A few of our recent studies:

  • Global study of Chief Procurement Officers
  • Pension Fund Trustees from funds with £50m+ in assets under management
  • Study of SME owners and senior decision makers in the US and UK for a major insurer
  • Customer satisfaction survey for a leading commercial lighting manufacturer
  • Mystery shopping survey of engineers for a major industrial components distributor
  • Telephone survey of HR managers regarding staff relocation for a major bank
  • Online/telephone survey of IFAs to evaluate the potential of a new investment product
  • Depth survey of CEOs/CFOs to measure attitudes to employee motivation