Qualitative Research

The Opinium qualitative toolkit offers a bouquet of traditional F2F and cutting edge online qualitative research solutions alowing our clients to dig deeper, providing richer insights than ever before.

Opinium regularly conducts the following qualitative research studies:

  • Traditional F2F focus groups
  • Gang surveys
  • Workshops
  • Indepth interviews: IDIs and TDIs (F2F and telephone)
  • Ethnographic studies
  • Usability tests
  • Online qualitative projects (Bulletin boards and online focus groups)
  • Ideation days

Qualitative research can also be conducted online via bulletin boards, online focus groups, online diaries or blogs.