Quantitative Research

Opinium are quantitative research experts and make use of a number of data gathering techniques, tools and methods.

We are a research and insight generation agency and we specialise in smart, cost effective market research solutions, that create insights our clients can use.

Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to help you make accurate business decisions. To get reliable statistical results, it’s important to make sure they are a representative sample of your target market.

Opinium conduct quantitative research studies across multiple geographies using a variety of methodologies, surveying hundreds of sample groups and successfully working with big-data to uncover rich and actionable insights to help our clients make accurate business decisions.