Stakeholder Understanding

Overview

Helping clients connect with the people who matter most

Employee engagement, from intern to executive

We help organisations understand what makes a happy and healthy workforce, from top to bottom.

Understanding customers and members

We identify what drives positive experience, ensuring customers keep coming back and members are engaged.

“I’ve worked with Opinium on a number of projects now and have always been impressed with their quality and professionalism in executing research. No request is too small and they really bend over backwards to ensure client satisfaction, delivering high quality, actionable insights on time and in budget. They remain our research partner of choice.”

“Opinium were engaging and responsive right from the start, creating a comprehensive research approach that was perfectly suited to our business objectives and demonstrated an understanding of our target audience. Opinium made a great impression, maintaining excellent communication throughout and having a proactive approach where the focus was always centred on impact and not just delivering results.”

“We worked with Opinium to explore messaging for our fundraising case for support, and wanted to better understand how best to connect with our priority supporters as well as speak to those who would consider donating to Mind in the future. The research we ran with Opinium was brilliant. The process felt incredibly collaborative as we were able to see the results along the way using their online community platform to feed in key questions and probing areas throughout the research, which was hugely valuable. We received a set of results that were actionable and tailored to our core segments, and are confident that the insights will really make a difference to our fundraising. Thank you for this super piece of research – it’s been great working with you all!”

Related case studies and insight

Creating a compelling fundraising case Case Study

Creating a compelling fundraising case

Stakeholder Understanding

Developing the optimal trading rewards package to drive loyalty Case Study

Developing the optimal trading rewards package to drive loyalty

Stakeholder Understanding

Understanding the readers of a major publishing house post-merger Case Study

Understanding the readers of a major publishing house post-merger

Stakeholder Understanding

Future proofing the reputation of a major global broker Case Study

Future proofing the reputation of a major global broker

Stakeholder Understanding

Investigating changing healthcare product usage Case Study

Investigating changing healthcare product usage

Brand and Communications

Tracking customer satisfaction of financial products Case Study

Tracking customer satisfaction of financial products

Stakeholder Understanding

Defining Paragon Motor Finance’s future strategy Case Study

Defining Paragon Motor Finance’s future strategy

Stakeholder Understanding

Measuring stakeholder satisfaction Case Study

Measuring stakeholder satisfaction

Stakeholder Understanding