Yorkshire’s Christmas shoppers brush off Brexit fears

Research by Opinium on behalf of PwC, highlights that Yorkshire’s consumers are expected to spend less on Christmas presents than the national average this year. Also they aren’t allowing the uncertainty, caused by Brexit, to influence their festive shopping plans.

The study suggests that many consumers still like to shop on their local high street, although 46 percent of money spent will be online, compared to 49 percent that will be spent on traditional in-store purchases.

The average consumer in Yorkshire and the Humber is expected to spend £269 on Christmas gifts this year, which is lower than the national average of £280.

The results show that while Christmas remains a priority for many consumers across the region, around three percent expect to spend nothing at all on gifts this year.

Only 18 percent of respondents expected the UK’s vote to leave the European Union will have any effect on how much they spend this Christmas, with the majority (75 percent) expecting no impact at all.

The survey also shows that nearly a third (30 percent) of shoppers would spend more if the prices were reduced earlier, while 18 percent would spend more if deals were offered earlier. The survey also found that 58 percent of respondents hesitated when buying gifts because they feel they may get a better deal in the pre-Christmas sales.

The growing popularity of Black Friday and Cyber Monday shows that many shoppers are very active online, although this is not necessarily the case for all of the Christmas shopping season. Nearly half of the money allocated for presents and gifts will be spent in-store. Online shopping was split further with 33 per cent spent via laptops, 7 per cent via tablets and 6 per cent via mobiles.

Read more about this research here.